This commercial isn’t real, neither are society’s standards of beauty.
Jesse Rosten has created this fantastic critique on the use of retouching in the media. The resulting piece is both critical and humorous, and packs a lot into its 134 second run time.
Here is an exploration into the visual essay, written as a formal academic dissertation.
The images referenced in the essay are also available here
This is a potentially massive subject, and many areas could have been explored. I chose to focus on case study analysis, taxonomy, narrative structure and how effective and/or appropriate each case is.
There are many areas that are relevant, such as
and so on. I worked within time deadlines, so could not explore every area in depth. If I am honest, I explored the areas I am most interested in, and wanted to explore narrative structure. This will aid my practice in future.
If anyone wishes to recommend work for this blog, please contact me at matthew.kupon at gmail dot com
I also wrote an essay on Remix Culture: Remix, Cut up, Rework: When does the remix add value?
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