January 2012
3 posts
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December 2011
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November 2011
4 posts
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How to give the gift of emotionally engaging... →
Many companies have no clue what the difference is between good and boring content. I’ll go even further than that. Many organizations are not even aware that their message has lost all connection with their audience, and some even seem to excel at finding ways to render their content marketing completely pointless. You can follow as many checklists and steps as you want, but without engaging...
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October 2011
3 posts
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Story Telling and the Social Brand →
This is the new landscape I believe the create industry is about to enter: a heavily interconnected world, where the traditional creative disciplines are going to be increasingly intertwined and harder to see. As the voice of business becomes harder and harder to distinguish from your friends and family, I’ll wager that storytelling and narrative manipulation will be found at its core.
This...
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WatchHere’s an interesting little video essay about motion design, which features lots of other seminal title sequences, commercial spots and classic motion-graphic sequences.
“Motion Plus Design” is a project which aims to create an exhibition center dedicated to Motion Design World (in Paris, france) Website : motion-plus-design.com Get involved via facebook...
WatchI love this piece for Mindshares. The design and animation is functional and isn’t particularly interesting or effective. The reason I love this is that the script and VO are very well done, and it really highlights why the video essay is important.
Fraser Davidson has just completed a new film for Mindshare, which is currently set for private viewing. That does have amazing design and...
September 2011
13 posts
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Quicklink - Only the Brave Foundation by Brand New... →
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Infographics — Bringing bald facts to life →
Motion infographics are to be found everywhere – on the Internet, in TV commercials and programmes, and in educational films. Their basic goal is to help the viewer digest the information presented to them as painlessly, indeed pleasurably, as possible. But how do their designers set about them? How do they absorb all the material they need to understand before deciding how to demonstrate it? And...
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WatchInfoasaid Information Film
This is an information film from Airside, featuring music and sound design by George Demure
Demure has also provided an instrumental version of the film, which shows great insight into the role of sound on these projects. This film has many strong elements on many levels (in addition to graphic design, illustration and animation). The depth of research,...
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An Exploration into the Visual Essay - An Essay
Here is an exploration into the visual essay, written as a formal academic dissertation.
The images referenced in the essay are also available here
This is a potentially massive subject, and many areas could have been explored. I chose to focus on case study analysis, taxonomy, narrative structure and how effective and/or appropriate each case is.
There are many areas that are relevant, such...
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Demos and Airside - The Power Gap (case study)
Case study
View The Power Gap By Airside
Demos is an independent British think-tank focused on power and politics. They produced The Power Gap report which asks “What is power?”, and is based on a nationwide survey of quantitative data. It is an intensely detailed statistical study on power in 21st century Britain. The Power Gap reveals a dramatic divide between the powerful and the powerless....
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Kenichi Tanaka | Japan - A Strange Country
Case study
View Japan - A Strange Country Video
Japan, A Strange Country is a short film by Kenichi Tanaka, a Japanese citizen, exploring Japanese culture through an external view. The premise is based around how a foreigner might view Japan. It is a thesis piece, there were no commercial concerns; more it was made as a labour of love. No corporations, no backers, no PR company, no budget. It...
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Nuclear Boy - Case Study
View Nuclear Boy
Nuclear boy is a short animated film aimed at young children. It explains the events at the Fukushima Daiichi nuclear power plant and prefecture, in the aftermath of the earthquake and tsunami of the 11th March 2011.
The visual style is very simplistic. The situation is explained by verbal and visual language via the metaphor of a boy with a sick stomach, representing the...
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August 2011
11 posts
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WatchThe Path of a Doer - by David Hieatt and Andy Smith
The visual essay combines words and images to pack a more information into less space.
This little book is a brilliant example; the best bits from the best productivity philosophies, simplified, and sequenced with excellent copywriting. This is combined with brilliant symbolic and metaphorical illustrations.
It’s free to view here, but...
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Paula Scher - Who Gives The Best Info →
Ask a designer to make a diagram of your clothes closet and how many white and black articles of clothing you have worn and on what days and see if there is a pattern. There probably is one. It will make a sensational chart. Compare the amount of homeless people in relationship to the amount of trees in various neighborhoods. It sounds important, doesn’t it? A diagram with those...
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This is Real Art for Astra Satellites
Case Study:
View TiRA - Physics
This is a series of seven documentary films which can be viewed as educational, a beginners guide to satellites. They also function as marketing tools for Astra, who can show them in a presentation environment or disseminate them via the Internet. The information is split into seven films, each one covers a specific topic. These are: history, physics, control,...
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WatchThe Aurora Borealis by Per Byhring
This video explains how particles originating from deep inside the core of the sun creates northern lights, also called aurora borealis, on our planet.
This video is produced by forskning.no in collaboration with the Department of Physics at the University of Oslo. Production, animation and music: Per Byhring Script: Arnfinn Christensen Scientific advisors:...
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How to do ‘How to’ Films - by Airside
Airside are experts in the video essay. Here’s the text from their (fully illustrated and simply brilliant) guide: How to do ‘How to’ films
Sourced from Airside Play
1. We live in a complex world.
Why make a How To film? Well, to explain things of course. Complex ideas, new technologies, and specialist concepts often need that extra explanation, especially for a mainstream...
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WatchThe Power Gap
Read the case study
View Demos The Power Map and view the Demos Power Gap report
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